· why is the cost lower at more efficient schools, and are there best practices in resource management that can be applied to the least efficient schools? · if we reduce costs at the least efficient schools, what will we do with the cost savings

　　(i.e., what would be the benefit of spending the money elsewhere vs. where it is currently being spent)?

　　we would not expect anyone to come up with all of these answers, but we hope some of your answers head in the same direction as ours. yours may bring some additional insights. in either case, be sure that you can clearly explain how your question will bring you closer to the

　　right decision.

　　question

　　the mckinsey team conducts some analysis that indicates that increasing spending on blanket advertising (e.g., advertisements/flyers on campus) does not yield any significant increase in hires.

　　q5: given that increased blanket advertising spending seems to be relatively ineffective, and the client doesn\''t want to increase overall costs, what might be some other ideas for increasing the candidate pool on a specific campus?