B

InancientEgypt,ashopkeeperdiscoveredthathecouldattractcustomerstohisshopsimplybymakingchangestoitsenvironment.Modernbusinesseshavebeenfollowinghislead,withmoretactics(策略).

Onetacticinvolveswheretodisplaythegoods.Foeexample,storesplacefruitsandvegetablesinthefirstsection.Theyknowthatcustomerswhobuythehealthyfoodfirstwillfeelhappysothattheywillbuymorejunkfood(垃圾食品)laterintheirtrip.Indepartmentstores,sectionisgenerallynexttothewomen’scosmetics(化妆品)section：whiletheshopassistantisgoingbacktofindtherightsizeshoe,boredcustomersarelikelytowanderovercosmeticstheymightwanttotrylater.

Besides,businessesseektoappealtocustomers’senses.Storesnoticethatthesmellofbakedgoodsencouragesshopping,theymaketheirownbreadeachmorningandthenfanthebreadsmellintothestorethroughouttheday.Musicsellsgoods,too.ResearchersinBritainfoundthatwhenFrenchmusicwasplayed,salesofFrenchwinewentup.

Whenitcomestothesellingofhouses,businessesalsousehighlyrewardingtactics.Theyfindthatcustomersmakedecisioninthefirstfewseconduponwalkinginthedoor,andturnitintoabusinessopportunity.ACaliforniabuilderdesignedthestructureofitshousessmartly.Whenenteringthehouse,thecustomerwouldseethePacificOceanthroughthewindows,andthenthepollthroughanopenstairwayleadingtothelowerlevel.Theinstantviewofwateronbothlevelshelpedsellthese$10millionhouses.