1, do not according to user bad habits to design, also do not according to programmers thinking design!

　　2, have good ideas are going to insist, don’t be others’ opinion noise drown out your own inner voice. When your ideas stand, immediately magnanimous discard it is, and it is also a kind of persistence.

　　3, any product are not should bring a BUG to meet users, that is afraid to betray media postpone the release of time.

　　4, products must be feeling letting a person, but resolute don’t do new mice to try an unprecedented new product.

　　5, the sign painting so big? Apple products will at any time those who make a person recognized apple’s products rather than is the apple logo.

　　6, less than others with a line acquire lower process cost more than others, and provide a kind of value identification and obtain more profits, this is an apple.

　　7, all products will leave apple store but cannot leave apple system,we have to help customers continued use of apple products, until died.