美国广告学就业前景

专业分析2018-10-09王新老师

在信息化不断发展的今天,广告方面人才被越来越多的企业所需要,广告学专业也发展的越来越快。下面小编为大家全面解析美国留学广告学专业,想要去美国留学选择广告学专业的学生可以了解一下。

美国广告学分支专业

Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.

Creative Track: The creative track will prepare students for careers in art direction or copywriting.

Thesis Track: The thesis track will prepare students for careers in marketing research or education.

美国广告学主要课程内容

综合基础课程:Advertising and Society,Writing for Media Professionals,Principles and Practices of Advertising,Advertising Campaigns

以下是任一方向的课程:

管理方向(Management track concentration courses):Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising

创造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)

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